(This post also appears at Huff Post. http://www.huffingtonpost.com/michael-kaufman-phd/appalling-words-the-world_b_4132788.html )
Using Google’s autocomplete function with various phrases (women shouldn’t, women need to, women cannot, and women should) the creator of the ad, Christopher Hunt, took an international, English-language snapshot of bias, sexism, discrimination, and sheer hatred of women on September 3, 2013.
Women cannot be trusted. Women need to be put in their place. Women need to be disciplined. Women shouldn’t have rights. Women shouldn’t work. Women should stay at home.
Generations of our sons have been brought up with attitudes like this. Generations of daughters have experienced the impact—on self-esteem, safety in their homes and on the streets, opportunities in education and the workplace, and reproductive rights.
We dads need to get our acts together and make sure we’re speaking out in our homes and communities against attitudes and jokes that belittle girls and women. That try to limit women’s control over their own bodies—like limiting access to birth control or safe abortion. That blame women for rape. That turn a blind eye against violence towards women.
Dads need to set an example that the work we do is no more valuable than the work women do. We need to take on half of the work in our homes to make sure, in the case where we have a woman partner, that she truly has the opportunity to do half the work outside the home.
Dads need to challenge all those sexist attitudes around us. We need to take on those in our places of worship who assign women a second-class place in our religions, like saying women can’t be priests, imams, or rabbis, or that teach that men should be in charge in the home. We need to speak out to the teams we coach, the boys we teach, the men we work or play with.
Women should enjoy full equality.
Women shouldn’t live in fear of violence.
Women need male allies who support their rights.
Women cannot…..doesn’t compute…doesn’t compute…doesn’t compute.
Gary Barker and Michael Kaufman are leaders of MenCare.org, a new international campaign that aims at men doing 50 percent of care work. They are writing a book on the global transformation of fatherhood